About Us

People First. Fitness Follows.

At Aphobos, we believe that fitness is for everyone.

Founded by high-level CrossFit competitor and Head Coach Gemma Bailey, our team brings over 15 years of world-class coaching straight to Bromley. We offer extensive knowledge to newcomers and seasoned athletes alike, and we're committed to not only supporting your journey but also holding ourselves accountable for your progress.

We understand that everyone’s journey is unique. Our specialist coaching team is here to meet you where you are, helping you build confidence and skills no matter your experience level.

Completely new to CrossFit? Our supportive environment ensures you feel welcome, safe, and confident from your very first session.

Experienced athlete? If you’re looking for superior coaching to improve your form and technique, and programming that pushes you past your plateaus, our team has the expertise to help you take the next step.

The moment you arrive for your first session, you will find a community of like-minded people of all ages and body types, all committed to working hard and becoming the best version of themselves.

Gym fitness equipment organized on black metal shelving against a brick wall, including medicine balls, kettlebells, dumbbells, and resistance bands.

Cold Hut Recovery Infrared Sauna and Ice Bath

What We're
All About

Expert Coaching

Gemma Bailey leads our programming and coach development programme with a deep passion for continuous improvement and CrossFit education, ensuring both members and coaches are always progressing. In every session, our coaches are on the floor actively checking your form, scaling movements to match your ability, and offering real-time technical feedback. Whether you are lifting an empty barbell or going for a personal best, you get the dedicated attention you need to stay safe and make progress.

Maximising Your Potential

At Aphobos, we're dedicated to helping you address and improve your weaknesses. In addition to our regular CrossFit classes, we offer specialised weightlifting, strength and skill, and gymnastics classes to ensure you have every opportunity to develop key areas and achieve your fitness goals. To keep you moving in the right direction, we support you every step of the way with regular coach check-ins and weekly video updates.

Building a Strong Community Together

Bringing people together is at the heart of Aphobos. What sets us apart from a regular gym is the strength of our community - it’s important to us, and we know it’s important to you. We want every member to feel accepted and comfortable training at Aphobos. That’s why we regularly host social events and seminars at our gym in Bromley to keep our community connected and thriving.

➔ What Our Members Say About Us

Meet The Aphobos Team

Gemma Bailey

Founder & Head Coach

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Danny Webster

Head of Operations & Sales
Senior Coach

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Lisa Maclean

Coach & Injury Specialist

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Glen Harris

Senior Coach

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Tamara O’Sullivan

Assistant Coach

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Ryan Trezel

Coach

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Sophia Rose

Coach

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What We Offer

Every class we offer has an extensive program design. Regardless of your fitness level or experience, we have something for you!
Our professionally trained and highly qualified coaches actively coach each class that you attend.
We are committed to upholding the highest standards in coaching, and every member of our team is required to meet rigorous qualifications, including essential CrossFit certifications.
Our 6,000 square foot facility features a world-class setup with premium equipment from Eleiko, Concept 2, Again Faster, and SGF.
Our community is our greatest strength. You’ll make lifelong friends to inspire, challenge, and motivate you.
We want every member to feel accepted and comfortable training at our gym. That’s why we regularly host social events and seminars at our gym in Bromley to keep our community connected and thriving.
Log your workouts, record your personal achievements, and engage with other members through our app.
Expert nutrition advice, delivered on your terms. Connect with our on-site coaches or schedule a call to fine-tune your diet and amplify your results.
We have a comfortable members’ lounge area with WiFi available to all members and guests. We have a vending machine to help satisfy any healthy cravings before, during, and after your workout.
All our members have access to showers and changing rooms with complimentary hairdryers and vanity accessories.
We have partnered with Cold Hut Recovery to provide our members with on-site access to an infrared sauna and a temperature controlled ice bath. Find out more about Cold Hut Recovery here.
Access to free resources, including holiday programs designed for all fitness levels and comprehensive nutrition guides to help you meet your goals.

What Members Say About Us

Jess

"Aphobos is amazing. I’ve always been interested to try CrossFit but was previously content plodding along with gym and home workouts. I took the plunge and it’s been absolutely brilliant! The coaches are brilliant at what they do, attentive, fun, hugely welcoming, and know how to get me to push myself! Such a friendly vibe and I come out every time feeling hyped - I can’t recommend this place enough."
Reviews

At Aphobos we take great pride in the positive feedback we receive from our members.
Read our Google Reviews here
Read our Facebook reviews here
Erica

"Amazing box, I can't recommend Aphobos enough! Always professional, upbeat, passionate, they have so much knowledge and are such great people. Lots of focus on technique and the programming is really varied and fun. They do everything to bring out your best performance and help you to constantly improve. Loads of classes on each day. Aphobos has so much more than just a workout, they also offer nutrition, rehab advice, massages. Best thing about Bromley!"
Kez

"I joined Aphobos aged 57 with the intention to focus on functional fitness and battle the inevitable natural strength deterioration that happens from mid-age. I am now 60+ and train 5-7 times a week. I never expected to gain this much extra strength or to find myself doing gymnastics. This gym has changed my mental health as well as physical - the level of coaching and encouragement within the community is exceptional. CrossFit is for anyBODY."
Alec

"Great gym with amazing coaches! Aphobos hosted the Adaptive & Inclusive Trainer course to help fitness trainers be able to work with people with disabilities. This should tell you enough about the kind of gym staff and community they have! Facility is amazing! Very clean, organized and has all the gym equipment you could possibly want. I was only visiting for a few days but the workouts were very well programmed and the coaches actually coach!"
Che

“The whole team has made me feel so welcome and included when I first joined! I feel they have created a safe (and huge) space for me to learn, progress and improve, and it makes me happy to step into the box and be part of the CrossFit family. Thank you Aphobos.”
Jose

"Absolutely love Aphobos CrossFit! The facilities are top-notch with all the equipment needed for CrossFit and Olympic weightlifting. The coaches are incredibly knowledgeable, friendly, and always ready to help you progress. But what sets Aphobos apart is its amazing community—supportive, welcoming, and genuinely committed to helping you succeed. Hands down the best CrossFit gym I've ever been a part of!"
Ben

"I won’t lie, being over 50 and having various ailments I thought I was finished! Apparently not. Aphobos show they are incredibly knowledgable on the human body and there’s always a scaled alternative for someone to do in the class. It never matters what the other person is doing just to do the session and just feel that progression. I still have a long way to go but I’m loving it."
Poppy

“I joined Aphobos when I just moved to the UK and it’s been the best thing I did, everyone made me feel so comfortable. Lovely and caring people with expert knowledge, I can’t recommend enough!”
Paul

“I am 57 and joined Aphobos in September 2020 after more than 25 years of inactivity. I have found a many of the workouts difficult but in all cases the coaches have scaled the exercises so that I can join in with the rest of the class. From day one I have felt included and encouraged by Danny, Gemma and the coaches as well as the other members.”
Pauline

“I love it here, it’s so friendly and the coaching is excellent. I have been at Aphobos since Jan 2016 and I’m still not bored, in fact I’m loving it more every month. Loads of different classes; Gymnastics, Skills & Strength, Weightlifting, Mobility and the core CrossFit sessions. If you’ve never tried CrossFit, this is the place to come but beware it’s addictive!”
Bobbie

“I joined Aphobos 8 months ago. Since then I’ve seen significant benefits. I find my job quite stressful and doing a workout at the end of the day helps me switch off. It eases any anxiety I might have.”
Matthew

“I’ve gone to a few CrossFit gyms over the years both in Bromley and central London. For me this gym isn’t comparable to others. Better coaches. Better owners. Better equipment. And better members. When choosing gyms I didn’t even have to think as to which one I wanted to be a member of.”
Ella

“Before joining Aphobos, I was really unfit. I lacked motivation working out. I joined gyms but hardly went. Joining Aphobos totally transformed me! They have changed my perspective on working out.”
Ben

“A fantastic CF box. Awesome brand new facilities with great and knowledgeable coaches! It’s perfect for either complete beginners or the veterans and everyone else in between. I am just annoyed I didn’t start earlier!”
Rebecca

“I was recommended Aphobos by one of the girls I play rugby with, and joining was the best decision I ever made! The standard of coaching is second to none, and the variety of classes keeps staying motivated a breeze. Before I joined I had been struggling with a hip injury I picked up playing 7s last summer and with the help of the mobility classes and the coaches correcting technique, it has alleviated the ache/pain completely.”